I am LUCKY to get makeup on once in a day. Reapply, are you kidding!??! I have loved the Chanel Lip Wear even before I had kids, back in my corporate design days when again I was lucky to get something on my lips just once! Thankfully, once is all you need for hours of coverage. There are 2 sides to the tube, one has the color and one has the gloss. The color dries somewhat like a stain, but it does not stain your lips at all!!! Once it has set, 2.2 seconds later, you apply the gloss and you are good to go! I introduced a good friend to this at the beginning of the summer, we both ended up seeing each other after lunch a few days later and we both did the "Look! I just ate lunch and it's still on!!" The only down fall is that I hear from time to time that it's being discontinued, then I hear its just being repackaged...either way, I highly suggest buying a couple tubes at a time to be sure you have a spare! I have found it at Neiman Marcus, Saks, Nordstrom, Bloomingdales, etc...And Nordstrom will search its other stores for you and ship to your home for free if the store you are in does not have it in stock.