The M·A·C Pro Longwear Lipcolour is new to me. I went with the "For Keeps" color (not the color in the image). A great everyday neutral color. I'm usually a Chanel Rouge Double Intensite Ultra Wear Lip Colour girl, however, the color I love is being discontinued. So while I wait for new colors to come out, I had to find a new everyday color. This follows the same concept that the Chanel one does in that it has a cream lip stain on one side and a gloss on the other. I think it does a good job and is a great choice for $21 (Chanel is $34), but I will say that I need to reapply it more throughout the day. However it has a much better color selection that Chanel and it does last longer than ordinary lipstick! I'm switching for the time being.