This is a find that a fabulously fashionable friend introduced me to about 3 years ago, and it's been a favorite ever since! I can't stand mascara that ends up "falling" below my eyes. I have my own tired bags under my eyes, I certainly don't need anymore! I had tried a few other mascaras that act more like tubes on your lashes, which I liked as well since it stayed on all day, but they were always more challenging to remove at night. The Max Factor 2000 Calorie Mascara is CHEAP and it lasts all day, and makes my lashes nice and long and thick!! Can't ask for more than that!!